People Analytics User Guide

People analytics configuration and technical requirements

Updated over a week ago

Verkada’s People Analytics solution enhances our existing people detection features with face search, person attributes, person history, and person of interest (POI) events.

These features give you the ability to identify and search for individuals in your camera footage, allowing you to quickly find meaningful events and save time during critical investigations.

Before you begin

To use Verkada’s People Analytics features on your Verkada cameras, you don't need additional software or hardware, but we do recommend that you first enable people analytics on your camera.

Optimize people analytics performance

  • Ensure your cameras are positioned according to the following guidelines to get the most consistent results with People Analytics features.

  • For optimal performance with face search and POI alerts, cameras should capture faces head-on, facing the camera and as close to the camera as possible. The angle of captured faces must be within the following range of values:

Maximum recommended distances

This table shows the maximum recommended distances for People Recognition and Face Recognition on Verkada camera models.


Lighting can impact People Analytics performance. Bright and even lighting will provide the most reliable and accurate results. Performance may suffer in low-light scenes as well as those with direct sunlight or high contrast. People Analytics generally performs best with a minimum light level of 250 lux, which can be measured with a standard luxmeter.


Verkada’s People Analytics solution is built with privacy and security in mind. The people search and history results are always kept within your organization and are securely encrypted at rest and in transit.

Verkada is also committed to providing customers with full visibility into and control over their security systems.

  • People Analytics features are disabled, by default, and must be enabled by an administrator.

  • Robust audit logs enable customers to track usage of and changes to their environment to ensure compliance with regulation and internal policies.

  • If a more granular level of privacy is needed, you can also configure cameras with privacy regions to block certain regions of the scene from being recorded or used with people analytics.

Person of Interest Fine Tuning

Verkada’s Person of Interest function uses the distance between someone’s eyes, ears, nose, and mouth to identify unique individuals on the profile tab. The more data that gets feed to the system, the better the performance will be.

Because Verkada Command works off the data set that you feed it (building out profiles with images of individuals), it’s crucial to ensure your profiles are built out correctly without any pictures that are grainy, cover most facial features, or are side profiles of the person’s face.

Add photos to a profile

You can add a photo to a profile with these options:

Add photos generated automatically

Method 1

  1. In Verkada Command, go to All Products > Cameras.

  2. On the left panel, click People .

  3. Find the hyperzoom of the individual you want to add photos for.

  4. At the top right of the hyperzoom, click the ellipsis.

  5. Click Add Person of Interest.

Method 2

  1. In Verkada Command, go to All Products > Cameras.

  2. Select a camera you want to add a profile from.

  3. Under the camera's live feed, click People > Faces.

  4. At the top right of the face, click the ellipsis.

  5. Click Add Person of Interest.

Add photos from a computer

  1. In Verkada Command, go to All Products > Cameras.

  2. On the left panel, click People .

  3. Click People of Interest.

  4. At the top right, click the plus (+) icon.

  5. Upload a photo to create the Person of Interest.

Add photos via mobile app

  • Tap Home .

  • Tap the People option.

  • Tap Upload Photo.

  • Tap Camera to upload a live shot using the phone's camera or Photos to choose from your camera roll.

How to get the best POI results

Do this...

Don't do this...

Camera positioning is key. Read more about how to install and mount your camera.

Add pictures of side profiles where only have of the face is captured.

Add clear head-on shots of faces to the person’s profile.

Add pictures with people wearing eyewear, masks, or hats that cover too much of the eyes.

Add face results that are generated from Verkada cameras. Generally, the photos collected by Verkada cameras are great starting points for building out profiles for individuals.

Add photos that are too grainy or too dark. Photos that clearly show facial features perform better than photos that are dark. People analytics generally performs best with a minimum light level of 250 lux.

Make the best image the feature photo. The feature photo is the photo that is showcased on the main Profiles page when scrolling through the People list. To change the feature photo, click the largest photo to the left of the profile.

Examples of good POI profiles

Examples of poor POI profiles

Related resources

Need more help? Contact Verkada Support

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